A New Skincare Brand "ELMUCHA" Launches Four NMN Skincare Products in August 2024

ELMUCHA will first introduce four types of skincare products: toner, emulsion, essence, and cream containing NMN (Nicotinamide Mononucleotide), known to help prevent aging.

NMN began to gain attention as it was introduced as an important component for 'reversal aging' beyond 'anti-aging' in the best-selling book Lifespan: Why We Age – and Why We Don't Have To written by Dr. David Sinclair, professor of genetics at Harvard Medical School. It is known that NMN can potentially help prevent aging, as it acts as a precursor to NAD+, a crucial molecule involved in DNA repair mechanisms. By increasing NAD+ levels, NMN helps activate antioxidant enzymes and reduce the production of harmful free radicals. It is gaining global attention as a potential health supplement and cosmetic ingredient 

Through a year and a half of research with Kolmar Korea, ELMUCHA focused on ingredients that can create synergy to maximize skin benefits, while delivering NMN's antioxidant efficacy to the skin more safely. "Skin Absorption Boosting Technology", which was developed by Kolmar Korea, has been applied to all of ELMUCHA's skincare products to promote effective absorption of NMN into the skin.  

ELMUCHA's skincare products were formula focused on reducing signs of aging such as fine lines and wrinkles and uneven complexion, while providing overall skin benefits such as hydrating, nourishing, and soothing, with the philosophy of "For the most shiny day, beautifully shiny skin". ELMUCHA skincare products are proven to be powerful antioxidants, scoring 77.49 percent on average on an antioxidant capacity measurement through DPPH radial scavenging clinical trials. Additionally, all of ELMUCHA's products scored 0.00 (excellent) on skin irritation patch tests, highlighting that they are suitable for all skin types, even sensitive and irritated skin.

The brand was inspired by a Czech artist, Alphonse Mucha who celebrated beauty of women. It strives for deliver unique yet special experience of feeling like brides of pure white. The scent of May Lily applied to the formulas also deliver luxurious experience.